middle_side
Branding
Developed in Amsterdam, NL
Middle_side is a small sustainable fashion brand created in the French area lovely called Creuse.
With an aim to promote upcycling clothes and accessories, the identity turns to highlight the environment where the studio is, which is surrounded by nature and typical rural landscapes. The dot that pops up randomly is the representation of a pin you’ll point where you are on a map. It’s a highlight to point out the brand and the area. The Creuse region is known to be the least populated in France, so it is very hard to point out on a map. And this is where the whole point of the brand is → make visible this area and its resources.
The branding chart gives an overview of the tone, positions and visual advertising that could be offered to customers.
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Reference:
_This project is an open call developed by Raymond Loewy School in 2023.
